met on 13 may

This is my Brand Management class, Università Bocconi, Milano

In two weeks we had 15 hours classes with professor Kfuri. Amazing professor from Argentina, that teaches in Hannover and maybe does something else in Mexico, but of Italian origin. I didn't understand.
The thing is that he has been able to make us enjoy these 15 hours of lesson, thanks to real cases and many anecdotes.

Cristobal, one among the 12 inhabitants of Miravete de la Sierra, spanish village promoted thanks to an unusual marketing campaign that comprehends a set of 12 little statues representing the real inhabitants.
Here you can have an idea of what it consists of:

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